THE DESIGN FOR LA TRIBU ANIMATION STUDIO'S OFFICIAL LOGO

FIRST SKETCHES

When i was briefed about the concept that La Tribu logo should communicate, the main goal was to look for something tribal and ancient, around the concept of the number three (being the number that turns a couple into a group), and somewhat cartoonish and not too serious in style. The flame was a greatly important element, because it is the place where the group would gather around to hear the histories, stories that the studio seeks to tell.

SOME EVOLUTIONS
FINAL VERSION

© 2013 by JUAN GARGALLO